Legal

Privacy Policy

New Dawn Solutions Marketing & Consulting Agency ("New Dawn Solutions," "we," "us," "our") respects your privacy. This policy explains what information we collect through newdawnsolution.com and our related tools and services, how we use it, who we share it with, and the choices available to you.

1. Information We Collect

Information you provide directly

• Name, email address, phone number, and business name
• Details you enter into our forms, free diagnostic tools, audits, and assessments — including business metrics such as lead volume, average deal value, and close rates
• Website URL and competitor names submitted for audits
• Newsletter and resource download subscriptions
• Booking and appointment information
• Anything you tell us in chat, email, SMS, or on a call

Information collected automatically

• IP address, browser type, device information, and operating system
• Pages visited, time on page, referring source, and interactions with the site
• Cookie and similar technology data used for analytics and site functionality

Communications records

• Records of emails, SMS messages, phone calls, and chat conversations with our team
• Recordings and transcripts of calls handled by our AI assistant — see Section 5

2. How We Use Your Information

• To respond to your enquiries and deliver the tools, audits, reports, and services you request
• To generate the results of free diagnostics you complete
• To schedule and conduct consultations and manage client engagements
• To send newsletters and guidance you have opted into — you can unsubscribe at any time using the link in any email
• To improve our website, our tools, and our services
• To comply with legal obligations and to protect our legal rights

We do not use your information to train third-party AI models, and we do not sell your personal information.

3. How We Share Information

We do not sell your personal information. We share it only in these circumstances:

• Service providers who help us operate — including New Dawn CRM, our communications and telephony platforms, analytics providers, and payment processors. All are bound by confidentiality obligations and may only use the data to provide services to us.
• Professional advisors such as our accountants and attorneys, where necessary.
• Legal requirements — where we are required to disclose information by law, subpoena, or court order, or to protect against fraud or harm.
• Business transfer — if New Dawn Solutions is involved in a merger, acquisition, or asset sale, your information may transfer as part of that transaction. We would notify you before your information became subject to a different privacy policy.

4. SMS, Calls & Communications Consent

By providing your phone number and opting in, you consent to receive calls and text messages from New Dawn Solutions relating to your enquiry or engagement. This may include messages sent automatically by our systems, including our AI assistant.

• Message and data rates may apply
• Message frequency varies based on your enquiry and engagement
• Reply STOP to any message to opt out at any time. Reply HELP for assistance
• Opting out of marketing messages does not prevent us from sending transactional messages relating to an active engagement, such as appointment confirmations
• Consent to receive marketing messages is not a condition of purchasing any service

Carriers are not liable for delayed or undelivered messages.

5. AI Assistant Recordings & Transcripts

If you call a business that uses our Small Business 24/7 AI Virtual Assistant™, or if you call us, your call may be answered by an AI assistant and may be recorded and transcribed.

• The assistant identifies itself as an assistant if asked. It does not represent itself as a human being.
• Recordings and transcripts are used to fulfil your request, to maintain a record of the conversation, and to improve the quality of the assistant's responses.
• You may request that a recording or transcript relating to you be deleted, using the contact details in Section 12.
• You may ask at any point to be transferred to a human, and the assistant will do so.

6. Cookies & Analytics

We use cookies and similar technologies for site functionality, to remember your preferences, and for analytics that help us understand how the site is used. You can control cookies through your browser settings, though disabling them may affect how parts of the site work.

Some browsers offer a "Do Not Track" signal. There is currently no industry standard for responding to these signals, and we do not currently respond to them.

7. Data Retention & Security

We retain personal information only for as long as needed for the purposes described in this policy, or as required by law, after which it is deleted or anonymised.

We use commercially reasonable technical and organisational safeguards to protect your information. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security. If we become aware of a data breach affecting your personal information, we will notify you as required by applicable law.

8. Your Rights & Choices

Depending on where you live, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Restrict or object to certain processing
• Request a copy of your information in a portable format
• Opt out of marketing communications at any time
• Not be discriminated against for exercising any of these rights

To exercise any of these rights, email [email protected] with the subject line "Privacy Request." We will respond within the timeframe required by applicable law, and we may need to verify your identity before acting on a request.

9. Children's Privacy

Our services are intended for business audiences and are not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with information, contact us and we will delete it.

10. Third-Party Links & Services

Our site links to third-party websites and tools, including newdawncrm.com and our social media profiles. Their privacy practices are governed by their own policies, not this one. We encourage you to review them.

11. Changes to This Policy

We may update this policy from time to time. The current version will always be posted on this page with its effective date. If we make material changes to how we handle your personal information, we will provide additional notice — such as an email to subscribers or a notice on the site.

12. How to Contact Us