Newsroom & Press
Press Resources
Everything a journalist, editor, podcast host, or conference organiser needs — boilerplate, verified facts, founder bio, brand assets, and a direct contact. No form to fill in, no gatekeeping.
Media Contact
Jallah K. Bolay — Founder [email protected] +1 (314) 314-0014 linkedin.com/company/new-dawn-solutions-marketingBoilerplate
Copy This Verbatim.
Approved company description. Use it as-is — it's written to be lifted without editing.
New Dawn Solutions Marketing & Consulting Agency is a marketing and consulting agency based in Saint Louis, Missouri and New York, New York, serving small businesses nationwide. Led by founder Jallah K. Bolay, the agency helps small business owners replace one-off marketing tactics with brand clarity, proven compounding systems, and custom AI automation.
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New Dawn Solutions Marketing & Consulting Agency is a full-service marketing and consulting agency based in Saint Louis, Missouri and New York, New York, serving small businesses nationwide. The agency helps small business owners, founders, and solo entrepreneurs replace one-off marketing tactics with brand clarity, proven compounding systems, and custom AI automation — so businesses grow year after year instead of starting over every quarter. Formally incorporated in August 2025 and led by founder Jallah K. Bolay, New Dawn Solutions delivers 87 services across 11 categories and operates its own growth platform, New Dawn CRM. Learn more at newdawnsolution.com.
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Fast Facts
Verified Company Details.
Everything here is factually accurate as stated. If you need a detail that isn't listed, email and we'll confirm it in writing.
| Legal name | New Dawn Solutions Marketing & Consulting Agency |
|---|---|
| Short name | New Dawn Solutions |
| Founder | Jallah K. Bolay — Founder & Senior Director of Business Development and Partner Success |
| Incorporated | August 2025. The consulting practice behind it began years earlier — see the founder bio below. |
| Headquarters | 701 Market Street, Suite 110, Saint Louis, MO 63101 |
| Second office | 48 Wall Street, Suite 1100, New York, NY 10005 |
| Service area | Small businesses throughout the United States |
| Core framework | Strategize · Create · Promote |
| Service catalog | 87 named services across 11 categories |
| Proprietary platform | New Dawn CRM — newdawncrm.com |
| Trademarked systems | The Lead Accelerator™ · Contractor Lead Accelerator™ · Small Business 24/7 AI Virtual Assistant™ · Brand Clarity Engine™ · Revenue Leak Finder™ · AI Automation Opportunity Finder™ · Identity–Strategy Alignment Framework™ · Market Positioning Advantage™ |
| Primary audience | Small business owners, founders, and solo entrepreneurs; secondarily leaders, nonprofits, and faith-based organizations |
| Positioning line | "Stop Renting Tactics. Own a Growth System That Compounds." |
| Website | newdawnsolution.com |
| Media contact | [email protected] · +1 (314) 314-0014 |
Founder
Jallah K. Bolay
Jallah K. Bolay
Founder & Senior Director of
Business Development and Partner Success
Jallah K. Bolay is the founder of New Dawn Solutions Marketing & Consulting Agency, where he helps small business owners, founders, and solo entrepreneurs achieve brand clarity and build compounding growth systems powered by strategy and AI automation. He holds a B.S. in Business Administration with a concentration in Marketing and is completing an Advanced MBA.
Jallah K. Bolay grew up surrounded by entrepreneurs — both of his parents were business owners, as were several close relatives. Business wasn't a career he chose later; it was the language spoken at the dinner table.
At 17, he made a decision that shaped everything after it. He committed hours every week to helping local business owners with whatever projects they had — free, with no financial obligation. In return they mentored him, opening their books and walking him through their reasoning, their trade-offs, and the factors behind every decision. That habit became a practice, and the practice became years of direct, uncensored access to executive-level decision-making before he had a career of his own.
He holds a Bachelor of Science in Business Administration with a Marketing concentration and is completing an Advanced MBA, alongside extensive professional development and hands-on consulting across hospitality, nonprofits, technology, legal, medical, and local services. In August 2025 the practice was formally incorporated as New Dawn Solutions Marketing & Consulting Agency.
His central argument is that most small businesses don't have a marketing problem — they have a systems problem, and that installing infrastructure which compounds beats renting tactics that fade.
- Why one-off marketing tactics fail small businesses — and what compounding infrastructure looks like instead
- Brand clarity as the prerequisite for sustainable growth, not a branding exercise
- Practical AI automation for businesses with no technical team — including where AI doesn't help
- What a decade of unpaid apprenticeship inside other people's businesses teaches about growth and failure
- Building marketing systems a small business owns rather than rents from an agency
- The 2026 consumer shift: reviews, AI search, and value-conscious buying
Brand Assets
Logos, Colours & Usage.
Available immediately on request. Please use the official files rather than screenshots from the site.
Transparent background. For use on dark or coloured surfaces.
For favicons, avatars, and print where transparency isn't supported.
For stories referencing the platform specifically.
High-resolution version available on request.
Usage: please don't stretch, recolour, rotate, or add effects to the logo, and leave clear space around it equal to the height of the mark. Typefaces are Sora for headings and Inter for body.
Email [email protected] with subject line "Media Asset Request" for the full asset pack including vector files and high-resolution photography.
For Journalists
Citable Data & Documented Results.
Three resources you can source directly, with named clients and attributed figures.
Six chapters on how buyers discover, trust, and choose small businesses. Synthesises published third-party research with every figure attributed to its original source, so it's straightforward to verify or cite independently.
View the report → Named client case studiesThree full case studies with named clients, quoted directly, including a 34% conversion lift, 52% booking growth, and $13,500 recovered in a single quarter. Clients may be available for comment on request.
Read the case studies → Company backgroundFull company story, mission, values, and the founder's route into the work — useful background for a profile or a founder-led feature.
Read our story →Story Angles
Three Stories We Can Speak To.
Pre-framed and specific, so you don't have to reverse-engineer an angle from a boilerplate.
Angle One · Data-led
The small business phone problem nobody measures
Published 2026 research puts unanswered small business calls at around 62%, with roughly 85% of those callers never trying again and about 75% going to a competitor instead. For trades and service businesses this is a revenue story, not an admin story — and almost no owner has ever quantified it for their own business.
We can provide: the underlying research, the arithmetic applied to a typical service business, and named client examples of what changed after the gap was closed.
Angle Two · AI, practically
Where AI actually helps a small business — and where it doesn't
AI adoption among small businesses has risen sharply, yet the large majority have no strategy behind it, and the coverage tends to swing between hype and alarm. There's a more useful middle story: the two or three specific workflows where automation genuinely pays for a five-person business, and the places it reliably makes things worse.
We can provide: a founder willing to say on record where AI is oversold, plus the diagnostic framework we use to rank opportunities by hours and dollars recovered.
Angle Three · Founder profile
The 17-year-old who traded free labour for a business education
At seventeen, before any formal training, Jallah K. Bolay began working free of charge for local business owners in exchange for mentorship — asking them to explain their reasoning, not just their decisions. That practice ran for years and became the foundation of the agency he incorporated in August 2025. It's a story about apprenticeship in an era that mostly stopped offering it.
We can provide: the full account, the specific businesses and sectors involved, and a candid conversation about what that path cost as well as what it taught.
Working on a Story?
We'll Respond Fast.
Email with "Press Inquiry" in the subject line and you'll hear back within one business day — sooner if you're on deadline and say so. We're also available for expert comment, podcast interviews, and speaking.