Confused buyers don’t ask questions. They leave. Answer six plain-language questions and get your message scored across five dimensions, plus the exact words to use on your website, your profiles, and your next sales conversation.
Answer in plain language. No marketing speak needed. The more specific your answers, the sharper your report.
What You Get
Not a report about your branding. The actual words, ready to paste.
A score across five dimensions, showing precisely where your message is sharp and where it is losing people.
Who you are, who you serve, and why it matters — in one line you can actually say out loud.
Rewritten to lead with the outcome your buyer wants, rather than the service you happen to deliver.
Thirty seconds that works at a networking event without sounding rehearsed.
Drop-in options for your homepage hero, an ad, or an email subject line.
The specific clichés and vague phrases your answers revealed, so you stop repeating them.
How It Works
No marketing vocabulary needed. Describe your business the way you would to a friend at a barbecue.
Your answers are mapped against a proven brand messaging framework to find the sharpest available angle.
Score, statement, value proposition, pitch, and headlines — delivered to your inbox, ready to refine and use.
What It Uncovers
Most businesses are strong on two or three of these and quietly failing on the rest.
Whether your position is specific enough to be memorable, or so broad it could describe any competitor in your category.
What genuinely sets you apart — in your own words, not the industry’s. “Quality service” is not differentiation; everyone claims it.
How clearly you can describe your actual ideal customer. “Anyone who needs us” is the most expensive answer in marketing.
Whether your different explanations of your business actually agree with each other, or quietly contradict.
What evidence you have to back your central claim — and where you need to go collect some.
Honest Fit Check
Where This Leads
A sharp message only compounds if the rest of your business agrees with it. The Identity–Strategy Alignment Framework™ scores the gap between who you are and how you actually go to market across five dimensions — and it is also completely free.
To be clear: this tool is free and it stays free. There is no gated “full version” behind a payment. If the results are all you need, take them and go build.
Questions
Stop losing buyers who couldn’t work out what you do. Get the words, free.