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Never Miss Another Call,
Lead, or Booking. Ever.

The Small Business 24/7 AI Virtual Assistant answers every call, replies to every message inside a minute, follows up with every lead, and books appointments straight into your calendar. Trained on your business. Working while you sleep.

2:14am answered Sunday booked On a job site covered Holiday handled

The Arithmetic Nobody Runs

A Missed Call Isn't a Missed Call.
It's a Sale Your Competitor Made.

The published 2026 research on unanswered business calls is remarkably consistent, and remarkably grim.

62%
Of business calls unanswered The average across small businesses.

2026 missed-call research

43%
Of call volume is after hours When almost no small business has any coverage at all.

2026 missed-call research

85%
Never try you again Of callers who don't reach anyone the first time.

2026 missed-call research

93%
Recovered by fast text-back Of otherwise-lost leads, when an automated text goes out within one minute.

2026 missed-call research

STEP 1 A prospect calls. You're with a client, driving, or asleep.
STEP 2 It rings out. 80% of callers won't leave a voicemail — so you never learn they called.
STEP 3 They call the next business on the list. Someone answers.
STEP 4 That business wins the customer, the repeat business, and the referrals.
FIXED The assistant answers on ring two, qualifies the caller, books the appointment, and texts you the summary. The chain never starts.

Five Jobs, One Assistant

It Isn't a Chatbot. It's Five Roles.

Each of these is a job a small business either pays someone to do, does badly at 11pm, or simply doesn't do at all.

📞

Role One

Voice Receptionist

Answers every inbound call in a natural voice, at any hour, without hold music.

  • Answers on ring two, 24/7/365
  • Knows your services, hours, and service area
  • Qualifies the caller before you're involved
  • Escalates genuine emergencies to your phone
  • Texts you a written summary of every call
💬

Role Two

Chat Assistant

Handles website chat and SMS so a visitor with a question never leaves without an answer.

  • Website chat widget, always staffed
  • Two-way SMS conversations
  • Answers pricing and service questions
  • Captures contact details naturally
  • Hands off to a human on request, instantly
🔁

Role Three

Follow-Up Specialist

The role almost no small business fills, and the one that quietly recovers the most revenue.

  • Missed-call text-back within one minute
  • Multi-touch sequences until you get a yes or no
  • Quote and estimate follow-up
  • Cold-lead reactivation
  • Stops immediately when a human replies
📅

Role Four

Booking Coordinator

Turns an interested caller into a confirmed slot on your calendar without any back-and-forth.

  • Books directly into your live calendar
  • Respects your real availability and travel time
  • Sends confirmations and reminders
  • Handles reschedules and cancellations
  • Reduces no-shows measurably

Role Five

Reputation Assistant

Asks for the review at the one moment your customer is most likely to leave a good one.

  • Review request on job or service completion
  • Negative sentiment routed to you privately first
  • Follows up politely once, then stops
  • Multi-platform review routing
  • Referral request to happy customers
🧠

All Five, One Brain

These aren't five separate tools bolted together. It's one assistant with one memory — so the caller from Tuesday who gets a follow-up text on Thursday isn't asked the same three questions again.

A part-time receptionist covering business hours only costs roughly $2,000–$3,000 a month. This covers all five roles, around the clock, for $99.

Not Generic

Trained on Your Business.

A generic AI answering service that says "let me take a message" is worse than voicemail. Before this goes live, we load it with everything it needs to be genuinely useful.

Your services and what they include

So it can answer real questions instead of deflecting every one to you.

Your pricing approach

Ranges, minimums, or "it depends and here's why" — however you actually handle it.

Your service area

It politely declines jobs outside your radius rather than wasting everyone's time.

Your hours and emergency rules

Including what counts as urgent enough to wake you up, and what can wait.

Your top 20 customer questions

Pulled from your real calls and emails, answered the way you'd answer them.

Your qualifying criteria

Budget, timeline, job type, property type — whatever tells you a lead is worth pursuing.

Your tone of voice

Warm and chatty, or brisk and professional. It should sound like your business.

Your escalation path

Who gets called, texted, or emailed, for which kind of enquiry, and how fast.

A Real Scenario

Sunday, 9:47pm. Nobody's in the Office.

This is an illustrative example of how the assistant handles an after-hours enquiry.

Inbound call · Sunday 9:47pm · Answered in 2 rings

Thanks for calling Ridgeline Plumbing, this is the after-hours line. How can I help?

Hi — my water heater's leaking pretty badly. Is anyone able to come out?

That sounds urgent, let's get it handled. First — is water actively spreading, or is it contained near the unit?

Contained for now, I put a bucket under it and shut the valve.

Good call, that buys us time. I can get a technician to you first thing tomorrow between 8 and 10am, or I can page the on-call tech tonight — there's an after-hours rate for that. Which would you prefer?

Tomorrow morning is fine.

Booked for 8–10am. I've got your address and number, and you'll get a confirmation text shortly plus a reminder in the morning. If it starts spreading overnight, reply URGENT to that text and we'll page the on-call tech straight away.

Meanwhile, without anyone lifting a finger: the job is on tomorrow's calendar, the customer has a confirmation, the owner has a text summary waiting, and the lead is in the CRM with the full transcript attached.

Illustrative example using a fictional business, shown to demonstrate conversation flow and escalation logic. Your assistant's script, tone, pricing rules, and escalation thresholds are configured to your business during setup.

Straight Answers

What It Won't Do.

Most AI product pages only list capabilities. Here are the limits, because you'll find them eventually and we'd rather you hear them now.

It won't pretend to be a human

If a caller asks, it says it's an assistant. Deceiving your customers would damage the trust you're paying us to build.

It won't replace your team

It handles first response, qualification, and scheduling. Skilled work, judgement calls, and relationships stay with people.

It won't quote complex custom jobs

It gathers the details and books an estimate. Pricing a bespoke job over the phone is how contractors lose margin.

It won't handle a genuinely upset customer

It recognises escalating frustration and routes to a human immediately. That conversation needs you.

It won't fix a bad offer

If your pricing or positioning is the real problem, faster answers just get you to "no" more efficiently.

It won't keep texting after you reply

Automation stops the moment a human enters the conversation. Nobody gets sequenced while they're mid-chat with you.

Pricing

Try It Before You Pay for It.

We'd rather you hear it answer your own phone than take our word for how good it is.

Free Trial

See it working on your real calls before any commitment.

$0No card required
  • Live voice receptionist on your line
  • Website chat assistant
  • Missed-call text-back
  • Call summaries texted to you
  • Trained on your core services
Start My Free Trial
ALL FIVE ROLES

Growth Plan

The complete assistant, fully configured and continuously tuned.

$99per month · cancel anytime
  • Everything in the free trial
  • Full follow-up sequence automation
  • Calendar booking and reminders
  • Review and referral requests
  • Trained on your top 20 questions
  • Custom escalation rules
  • Runs inside New Dawn CRM
Get the Growth Plan

No contracts, no setup fees. If it isn't earning its $99, cancel it — a tool that has to be locked in to be kept isn't a tool worth selling. The assistant is also included as a component in The Lead Accelerator™ and Contractor Lead Accelerator™ builds.

Honest Fit Check

Who This Actually Helps.

Yes, If…

  • Calls go unanswered because you're working, driving, or asleep
  • You have no after-hours or weekend coverage at all
  • Your customers make urgent, time-sensitive decisions
  • You're paying for a part-time receptionist covering business hours only
  • Leads come in through several channels and get handled inconsistently
  • You'd like your evenings back

Probably Not, If…

  • You have very low call volume and answer everything easily
  • Every enquiry genuinely requires expert judgement from the first sentence
  • You already have full-time reception covering all hours
  • Your customers are contractually required to reach a named individual
  • Your bottleneck is no leads at all — start with visibility instead

Questions

Frequently Asked Questions

Will my customers know it's AI? Will they hate it?
If they ask, it tells them — it doesn't pretend to be human. And the honest framing is this: the alternative you're comparing it to isn't a warm human conversation, it's an unanswered ring at 9pm. A caller who gets their question answered and an appointment booked in 90 seconds does not experience that as a downgrade from voicemail. The customers who dislike AI overwhelmingly dislike bad AI that traps them in a loop. This hands off to a human the moment it's asked.
How long does setup take?
The free trial can typically be live within a few business days — most of that time is us learning your services, hours, and service area. The full Growth Plan configuration, including your top 20 questions and escalation rules, generally takes one to two weeks and gets refined over the first month based on real call transcripts.
Does it use my existing phone number?
Yes. It works by forwarding, so you keep your number and your customers notice nothing except that someone now answers. You can route all calls to it, or only calls that go unanswered after a set number of rings — most owners start with the second option.
What happens if it doesn't know the answer?
It says so plainly, takes the details, and escalates to you rather than inventing something. Confidently wrong information from your business is far more damaging than "let me get the right person to confirm that for you" — so it's configured to prefer the second.
Can I listen to the calls?
Yes. Every call produces a recording and a written transcript in your CRM, and you get a text summary immediately. Most owners read these closely for the first couple of weeks, spot things they want worded differently, and we adjust. That feedback loop is how it gets genuinely good.
Is $99 really the total cost?
For the Growth Plan, yes — no setup fee and no contract. Usage-based telephony charges can apply at very high call volumes, and we'll tell you upfront if your volume is likely to reach that threshold rather than surprising you on an invoice.
Do I need New Dawn CRM to use it?
The assistant runs inside New Dawn CRM, which is included with the Growth Plan. If you're committed to a different CRM we can discuss integration during your session, though the experience is tightest on our own platform.
What if I try it and don't like it?
Cancel it. No contract, no exit fee, no retention call. The free trial exists precisely so this decision is made on evidence rather than on a promise.

Somebody Is Calling You Right Now.
Make Sure Someone Answers.

Start the free trial and hear it handle your actual calls. No card, no contract, and no obligation to keep it.

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