Whether it’s a dedicated hire, a team member wearing four hats, or you at 11pm — you already have a marketing function. This assessment scores it across seven areas and tells you plainly where it’s strong, where it’s stretched, and what to fix before spending another dollar.
Around twelve minutes. Answer honestly — a flattering score helps nobody.
What You Get
Most owners don’t need more marketing activity. They need to know which part of what they already do is broken.
A score for each of seven core marketing functions, benchmarked against what a healthy small business function looks like.
Where your setup is genuinely strong and where one person is quietly covering three roles badly.
The specific tools, training, or support that would close your largest gaps — in order.
A clear framework for deciding what stays in-house, what to hand off, and what software should be doing instead.
How It Works
Structured questions on your team, tools, and processes across each core marketing function.
Your answers are scored against benchmarks for a functioning small business marketing operation.
Strengths, gaps, prioritised recommendations, and the keep/outsource/automate framework — by email.
What It Uncovers
Almost every business we assess is strong in two of these and running on hope in at least two others.
Whether your marketing runs on a documented plan or on instinct and whatever felt urgent that week.
Your real capacity and consistency — not whether you intend to post, but whether you actually do.
Whether ad spend has genuine oversight and reporting, or is quietly running on autopilot nobody has audited.
How discoverable you actually are, and whether anyone owns it as a responsibility.
How much repeatable manual work is still being done by a human who resents it.
Whether decisions are backed by numbers or by the loudest opinion in the room.
Whether your actual staffing realistically matches your marketing ambitions. This is the most commonly failed section.
Honest Fit Check
Where This Leads
This assessment exists to help you make an informed decision, not to talk you out of your own team. If the scorecard shows a capable team missing one capability, a Fractional CMO or Growth Advisory arrangement fills that gap without disruption. If it shows something more structural, we’ll say that plainly too.
To be clear: this tool is free and it stays free. There is no gated “full version” behind a payment. If the results are all you need, take them and go build.
Questions
Twelve minutes for an honest capability scorecard across all seven marketing functions.